Technical validation
Can it run?
Specs, files, tags, and URLs that determine whether a creative can serve.
Campaign Assurance
Make sure everything says the same thing.
Check alignment between Client Brief → Creative → Landing Page / Product Page → Campaign Requirements. The key question: is this campaign actually aligned with the client's objective and message?
Technical validation and alignment are not the same check.
Alignment validation
Should it run as it is?
Whether brief, creative, destination, and campaign requirements tell the same story.
See this module in context.
Book a demo to walk through how this fits the rest of the intelligence layer.